Leaders in innovation

The agricultural industry is evolving, bringing both new challenges and opportunities for managing complex systems. Our consumers expect us to adapt by implementing innovative solutions that proactively address the impacts of a changing climate.

Inspecting the roots - Matador Ranch and Cattle

Building bridges

While MRC is grounded in the wisdom of those who came before us, our vision is to blend that foundational knowledge with modern solutions and innovative ideas to build resilience and ensure the ranching industry continues to thrive for generations to come.

Managing for the future

Our ranch invests in and implements some of the most progressive grazing, carbon-monitoring, and conservation practices available. Through our innovative programs, we strive to advance the agricultural industry in ways that promote the health of the planet, benefit consumers, and supports ranching communities.

Collaborative education

Matador Ranch and Cattle shows that the rich tradition of cattle ranching can be both profitable and beneficial to the health of our western landscapes and wildlife. Our gates are always open – the knowledge we gain and the advancements we achieve are freely shared with the public and the ranching community.

Reducing Methane

Feeding asparagopsis

Asparagopsis is a type of red seaweed that has been shown to have the potential to reduce methane emissions from cattle when included in their diet. Asparagopsis contains compounds called bromoform and bromomethane, which have been found to inhibit the production of methane in the rumen, the first chamber of the cow's stomach where digestion occurs. Adding small amounts of asparagopsis to a cow's diet has been shown to reduce methane emissions without altering the fermentation processes. Our feeding trial at the Selkirk unit in the summer of 2023 showed encouraging potential around methane reduction.

Red Asparagopsis - Matador Ranch and Cattle
Carbon Sequestration

Carbon capture through intensive grazing

Intensive grazing, also known as managed grazing, is a practice that involves frequently moving livestock to different pasture in order to mimic the natural grazing patterns of large, wild herds of ruminant animals. This practice can lead to carbon sequestration in the soil, as the frequent disturbance of the pasture stimulates the growth of new plants and the decomposition of organic matter, which leads to an increase in the carbon content of the soil.

Intensive grazing on The Selkirk - Matador Ranch and Cattle
Red Asparagopsis - Matador Ranch and CattleIntensive grazing on The Selkirk - Matador Ranch and CattleRegenerative agriculture - Matador Ranch and Cattle